Short Term Insurance
by Our Customers
35 Years
of Experience
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About Us

Read The Story Behind
Our Success

Serenity Financial Services is an independent short term insurance broking company operating out of 50 Hutchinson Road, Scottsville, Pietermaritzburg. Having recently moved into their own premises, the company has also undergone a name change from Seelan Naidoo Insurance Brokers t/a Serenity Insurance Brokers and is currently undergoing a rebranding exercise.

Seelan Naidoo, the sole member of Serenity Financial Services, is a dedicated individual who took the plunge from the corporate world of insurance broking, branching into the highly competitive world of independent insurance brokers. He began his career at the S A Eagle Insurance Company in 1987 and moved across to Alexander Forbes in 1992. Having worked for Alexander Forbes for many years, Seelan was seconded to set up and manage the Msele Hosken Insurance Brokers branch in Pietermaritzburg in 1999 which later changed its name to Thebe Risk Services (now Indwe Risk Services). In addition to his responsibilities as a Director, Seelan was responsible for, amongst other strategic projects, heading up the Municipal / Parastatal department nationally.

With a wealth of experience and knowledge from his corporate background, Seelan started Serenity Insurance Brokers (now Serenity Financial Services) which began trading in January 2007. Having grown from a new company to being a major player in the independent broker market, Serenity Financial Services is able to insure any risk with any one of the various major South African insurers with whom they enjoy a healthy relationship. The company has a staff compliment of 4 in the Pietermaritzburg Office and a consultant based in Durban.

Serenity Financial Services handle various short term insurance products from Personal Insurance, to Commercial and Corporate insurance. Amongst its other client’s Serenity handles the insurance portfolios for the Msunduzi Municipality, uMgungundlovu District Municipality and the Harry Gwala District Municipality. This is a testimony to Serenity Financial Services’ ability to compete with the national and multi-national brokers in winning such clients.


Our Team

Seelan Naidoo

27 Years of Experience

Seelan is an Associate of the Insurance Institute of South Africa. He is responsible for managing and growing the business and is personally involved with all major client portfolios. Seelan oversees the broking and placing of these accounts. With his managerial background, Seelan looks to build others and get other team members involved in his major client portfolios whilst still overseeing the quality of work. Seelan maintains an overall responsibility on all major client portfolios and manages day to day client relationships.

Dolly Ramrathan

31 Years of Experience

Dolly has her Intermediate Certificate in Business Studies and has also completed here Regulatory Examination for Representatives and looking to complete her insurance exams via UNISA. She is responsible for commercial underwriting and claims. She is responsible to approach insurance markets, collating market quotations and make presentations to clients. Dolly is also responsible for handling of claims for all commercial clients.

Prabhoolal Lallbehary

28 Years of Experience

Prabhoo is responsible for all personal insurance underwriting and claims. He completed his Certificate of Proficiency and also obtained his Regulatory First Level Exams. He is looking to complete the Regulatory Exams by writing the Key Individual Exam. He also assists with the Commercial Portfolios and Claims where necessary.

Lutfiya Rawat

31 Years of Experience

Is currently the claims manager and has over 30 years experience in the Short Term Insurance Industry. Began her working career at the S A Eagle Insurance Company (currently known as Zurich Insurance Company) in 1980 as a typist and with dedication and perseverance she progressed from being a typist to her role as a claims clerk which then led to her being the Claims Manager. Has an extensive knowledge in claims handling, the processing of claims, interpretation and settlement of claims. She enjoys an excellent relationships with the various service providers ie. panelbeaters, assessors and Insurer’s alike.