Serenity Financial Services is an independent short term insurance broking company operating out of 50 Hutchinson Road, Scottsville, Pietermaritzburg. Having recently moved into their own premises, the company has also undergone a name change from Seelan Naidoo Insurance Brokers t/a Serenity Insurance Brokers and is currently undergoing a rebranding exercise.
Seelan Naidoo, the sole member of Serenity Financial Services, is a dedicated individual who took the plunge from the corporate world of insurance broking, branching into the highly competitive world of independent insurance brokers. He began his career at the S A Eagle Insurance Company in 1987 and moved across to Alexander Forbes in 1992. Having worked for Alexander Forbes for many years, Seelan was seconded to set up and manage the Msele Hosken Insurance Brokers branch in Pietermaritzburg in 1999 which later changed its name to Thebe Risk Services (now Indwe Risk Services). In addition to his responsibilities as a Director, Seelan was responsible for, amongst other strategic projects, heading up the Municipal / Parastatal department nationally.
With a wealth of experience and knowledge from his corporate background, Seelan started Serenity Insurance Brokers (now Serenity Financial Services) which began trading in January 2007. Having grown from a new company to being a major player in the independent broker market, Serenity Financial Services is able to insure any risk with any one of the various major South African insurers with whom they enjoy a healthy relationship. The company has a staff compliment of 4 in the Pietermaritzburg Office and a consultant based in Durban.
Serenity Financial Services handle various short term insurance products from Personal Insurance, to Commercial and Corporate insurance. Amongst its other client’s Serenity handles the insurance portfolios for the Msunduzi Municipality, uMgungundlovu District Municipality and the Harry Gwala District Municipality. This is a testimony to Serenity Financial Services’ ability to compete with the national and multi-national brokers in winning such clients.